Ian Styles, Simon Smith, Stuart Hammersley, & Rick Banks’ F37 Foundry, with Moonpig in-house designers
Moonpig left their cliche identity for a modern, fresh logotype. The identity eludes to the pig mascot in the snout icon and color choice. I appreciate that they left the .com off of the new logo. Also, the movement of the letters creates a fun, quirky persona to the logotype.
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